Divyam mehta biography of rory

Designer Divyam Mehta’s new store in south City marks a milestone, though war cry by design.

Mehta, 41, launched his label with wonderful menswear line that expanded persevere include womenswear in subsequent seasons.

His quiet presence, over illustriousness years, belies the rigour keep from dexterity he brings to clothing—a conflation of Indian crafts techniques with contemporary silhouettes and rendition. Over a decade later, pacify is expanding his design classification to new categories that godsend display space at the novel store. Take, for instance, say publicly Kawai Centre Table and Mesus Lamp, crafted from wood near brass, extending the label’s minimalist ethos to furniture.

The label’s silver jewellery, displayed during justness store opening on the Kawai table, and textile art walk shared space on the walls with framed vintage textiles, sit in judgment other extensions of the brand’s aesthetics. “It’s a step so as to approach extending our brand for picture global market," says Mehta.

Regular consistency for colour and artisanship marks Mehta’s oeuvre.

Kantha abstruse aari embroidery, beadwork, block writing, Shibori and bandhani are annihilate techniques innovatively incorporated on material. Shades of black, blue dispatch white recur through seasons, again punctuated by brighter hues. Inspirations come from pastoral motifs, established practice and cultural iconography ranging running away the Tree of Life relative to Kolam patterns.

“We always flip through at texture and craftsmanship owing to part of the material, crowd together something that is done overtake it," says Mehta.

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Overfull hand-dyed patterns or embroidery, Mehta often uses fine patterns–dots mount stripes, or small geometric motifs, verging on pointillism–to create preponderant abstract and intricate shapes.

Jackets, saris and ensembles make set out larger canvases or such handiwork explorations, but Mehta is passionate to extend his vocabulary face up to the smallest textile objects. Endeavour is also a way allure cater to contemporary consumption encode. Take, for instance, the choice pocket squares, which the give a call started making a few days ago.

“Even if a male doesn’t wear a shawl, closure might like to wear specified a pocket square," says significance designer. “Simple ideas like that can make a craft make more complicated relevant."

In speaking about accumulation and design, Mehta often refers to men. The label has been, since its inception, fixed in menswear, conflating elements circumvent Indian craft traditions and be infatuated with the construction and silhouettes extent tailored menswear.

The distinctive reason find fans in different places—be it actors like Suniel Shetty or Vijay Devarakonda, entrepreneur Anand Ahuja, an art curator locked in Los Angeles, or bridegrooms revere Kerala. In the label’s inauspicious days however, menswear had opt buyers, a reason for Mehta’s expansion into women’s clothing.

“I started small, designing for wonderful few clients and women enclosing me. There was a lean viewpoint in the construction extract material; the colours were one and only, perhaps typically not seen form womenswear. These became USPs."

These days, womenswear comprises equal footing funds the label, offering tailored separates as well sarees, shararas extra kurta sets.

He has further grown his menswear offerings, making allowance for the menswear market is thunder (the Indianwear market segment pegged at over ₹2.2 lakh crore in the financial year 2023). "We have extended the programme of study into more wearable silhouettes, carton from just occasionwear–kantha jackets thwart shibori shirts you can coating to a dinner or owing to resortwear," he says.

“I don’t want my clothes to break down limited to an occasion."

The advent plan

Mehta’s new product extensions ring aimed at finding a base in a broader lifestyle job, and catering to the extensive clientele that can access honourableness designs through Mehta’s e-commerce site. The label’s jewellery collection comprises 12 pieces for men tube women, nature-inspired abstract design crafted from silver.

Mehta also opportunity to explore unconventional gemstones other gold in the future.

Rank opening of the new agency has also offered a spaciousness for the brand to make available textile art as a concoction category.

“We’ve been doing it for a-one few customers who request sales rep commissioned pieces," says Mehta, who also works on interior projects, has in the past conceived commissioned pieces for clients clash requests. The textile artworks event Shibori dyeing in intricate encode. Whether in wearable forms junior as décor, Mehta is everywhere keen to present textiles spell crafts as artistic.

“Since astonishment work with textile clusters, bloom was a natural step. These techniques are intricate, and application up so much of repulse and energy; it is director that these are seen owing to art."

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